Skype is trying to make it as easy as possible to use its video calling software. The company announced today that users can now start a video meeting and invite people to it without using the app or even having an account; the process is done completely on the web. People can start a call from here. This feature could give Skype a leg up on some of its competitors, namely Zoom, which has dominated the video calling conversation ever since the pandemic started.
Zoom requires a meeting host to have an account, as well as the app to start a call, although participants don’t need either. Still, Skype has been playing catch-up to Zoom by making its videoconferencing feature more obvious in the app, and now, by smoothing out the process from wanting to start a call to making it happen. My colleague Tom Warren wrote about how Skype ceded this moment to Zoom, which is worth a read. But the company’s not giving up yet and is likely hoping to bring people over to Skype, especially in the midst of Zoom’s latest security and privacy issues.