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Google to change some ad practices after French watchdog imposes fine

Google

Alphabet’s Google has agreed to make changes to some of its widely-used online advertising services under a settlement with France’s antitrust watchdog that was released on Monday.

The authority also fined the Mountain View, California-based company 267.48 million dollars after a probe found it has abused its market power in the intricate ad business online, where some its tools have become almost essential for large publishers.

“The decision to sanction Google is of particular significance because it’s the first decision in the world focusing on the complex algorithmic auction processes on which the online ad business relies,” France’s antitrust chief, Isabelle de Silva said.

De Silva said the fine was reduced because of the settlement, but she did not give specifics.

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