Nigerian Breweries Plc, the organiser of the Gulder Ultimate Search, has announced a collaboration with Air Peace for the 12th season of the survival reality show.
The collaboration will see the airline reward the winner and other contestants with exciting prizes when the show premieres on screens in October 2021.
In his comments on the deal, Air Peace Chairman, Allen Onyema, said, “We’re so excited to be partnering with such an iconic show. Through this partnership, we will support the tenacity, and resilient spirit of young Nigerians who have shown to always find a way out of any difficult challenge life throws at them. It is our way of cheering Nigerian youths on to success. The Gulder Ultimate Search aligns with one of the founding principles of Air Peace: youth empowerment”.
The marketing director of the Nigerian Breweries, Emmanuel Oriakhi, said, “We are so thrilled to have these two great Nigerian brands supporting Gulder Ultimate Search. And we look forward to the hugely exciting opportunities the partnership will present to contestants and viewers of the show”.
The partnership announcement follows the unveiling of GUS contestants on Sunday, September 26, 2021.
After a stellar 11-season run from 2004 to 2014, Gulder Ultimate Search, Nigeria’s first reality TV show, is returning to the screens in October 2021. The new season is themed ‘The Age of Craftsmanship’.