Diamond Bank Plc in collaboration with Facebook and Affrinolly is set to project Nigeria’s young entrepreneurs to the digital world.
Addressing journalists, Area Manager, Ikeja branch of Diamond Bank Plc, Chigozie Onyecha, said Diamond Bank believes in small and medium enterprises.
Onyecha said it was the reason the bank in partnership with the named firms is embarking on digital marketing training for entrepreneurs, particularly in the entertainment industry.
According to him, the aim is to help individuals with feasible and viable initiatives to reach out to the global space by providing an online platform for networking, financial aid, advisory, business clinics workshop and technical know-how.
“We are poised to boost talents in young people provided their initiatives are bankable” he stated.
Speaking for Facebook, the creator trainer, Ewonro Amune, for Afrinolly, said Facebook America and its partners are working to help small and medium entrepreneurs to do their businesses online.
According to him: “We want them to leverage on the social media tools to boost and enhance their performance, build community and make profit.”
Ewonro further stressed that Facebook is offering business owners knowledge by showing them ways businesses ought to be done in the 21st century, adding that it is like showing people how to fish instead of giving them fish.
He said: “It’s up to creators to harness their potential by keying into the Data world because Data is the new oil to explore the world and any entrepreneur who is not in the Data world is playing.
“So Facebook is offering a lot of incentives for Nigerians, all they need is to show themselves approved.”
Meanwhile the Executive Director, Legal & external networks, for Afrinolly, Jane Maduegbuna, said Afrinolly with its partners are helping young people to identify and position their brand identity, saying that the training is geared to make entrepreneurs monetize their products.
Maduegbuna said: “We want to bring at least 300 viable ideas to the fore and we expect them to explore the digital world to market their businesses.”